The SEO Checklist To Rank Your Company in 2018

Daniel Brackett Leave a comment

Some business owners may feel overwhelmed by SEO projects. They are unsure where to start and what services to include. The SEO checklist will allow people to make use out of certain details. SEO work is relatively straightforward for those who understand what details to include. People can be brought together to manage the project from start to finish. Solid links and web crawlers will determine search engine rankings for websites. People are rewarded with highly relevant website information. High-quality sites are more popular than some might think at first. Websites are maintained according to these SEO standards as well.

Come up with a brief checklist containing less than 250 characters for distribution. An office can make good use out of the SEO checklist that has been designed. That will bring everyone up to speed on certain concepts related to SEO. The search engine results page (SERP) may need to be discussed. Host a meeting that reviews the SERP concept and helps people understand these details in good time. That meeting will be a great opportunity to ask questions and get answers. The checklist can be discussed and updated to reflect current events. The SEO checklist is a fundamental part of making updates work for everyone.

Google will have web crawlers scan websites for certain content during an update. Improve a website by making content accessible to anyone who wants to learn more about the details. Google is pleased to explain how their SEO services tend to work. That search engine provider is ready to explain how web design works in the modern era. SEO services can be provided for business owners that need a little help. New content will be relevant and important for the effort now underway. Expect to see the site rank higher on Google when the content refreshes online.

Keyword research is more valuable than some might think at first. Google is more adept than some realize at picking up on keywords. The search engine website is renowned for its leadership in a lot of ways. Google will enumerate a list of keywords that are used for website design. Take note and be ready to discuss ongoing details related to web-based services. Google is proud of the work that gets done and wants to see websites continue to succeed. Other search engine web sites have taken similar steps when it comes to keyword inclusion. Web design teams are keenly aware of the need to do just that.

Try to optimize the page for speed when the design work is finished. New users want to access web pages that are optimized for speed by a professional web design team. That speed is checked by the development team and will be monitored over time. There is a careful balance that must be reached between page speed and features. Users will gravitate towards websites that are speedy and enjoyable at the same time. They want a modern experience when they log on to their favorite website. The SEO checklist will need to include speed for 2018 developments.

Follow SERP results after the initial web design phase is over. Come to understand what Google considers to be relevant content for web design features. The SEO checklist needs to include SERP related features for the website. Smart web design teams will take notice of the features that are being reviewed. Google is pleased to share a little information about how their web crawlers tend to work. That is a worthwhile asset, and people will take notice of that over time. SERP results are trendy and will change in good time too. Google is proud of the work that gets done with their web crawlers.

Make intelligent use out of both primary and secondary keywords. Use a range of helpful keywords in the content that gets created. Writing for a website should be a challenge, but it is one that pays off in good time. Primary and secondary keywords are related to the content being posted. Every website needs to focus on what products and services are being offered to website viewers. Prospective customers will pick up on keywords inserted into the text like that. These search engine ranking sites are also adept when it comes to that purpose as well. Primary and secondary keywords are fairly standard for those that are interested in services.

Snippets are another popular web design feature that people will want to use. Rich text snippets are an eye-catching feature for many websites out on the web. Google has seen effective use of snippets for a variety of web design teams. A schema markup can take note of the changes taking place too. Get some constructive feedback for the schema that people want to use in time. The SEO checklist is more popular than many would have thought before now. Google has some tips that make scheme markup much easier in the long run for many.

Additional people and publications on the website can amplify these effects. Make good use out of frequent updates and fresh content for the website. People tend to associate websites with all new content being made available to them. Google and Bing will also take note of content updates on sites. That could encourage these search engine websites to revamp their ranking process. Google and Bing are excellent authorities when it comes to the checklist being used. Make a concerted effort to introduce frequent changes to the website.

Evaluate the price tag for the SEO checklist in good time. Web crawlers and SERPs will be updated quite frequently through most major websites. Google and Bing have changed the way that websites introduce all new content for people that are interested. These search engine providers are concerned with website development from start to finish. They will work to identify changes and make them happen for the time being. Take note of important developments within the world of search engine optimization. Create a checklist that reflects modern aspects of SEO work for these websites.

These SEO tips for 2018 were happily provided by the Edmonton SEO Guy – Search Engine Optimization Expert in Alberta. Visit his business here:

Edmonton SEO Guy
4935 55 Ave NW #216 Edmonton, AB T6B 3S3
(587) 402-1142

SEO For Startups: Why It May Be Harder Than You May Think

Daniel Brackett Leave a comment

You are seeking to get traffic to your store, as you have recently started an eCommerce website. After all, this is the natural progression that you envisioned when you began your planning. But is SEO a good way to get traffic to your website and a good fit for you? The truth in our experience is that for startup merchants or retailers, SEO is very difficult to accomplish. Take a look at a few reasons why:

You Do Not Have Anything Yet To Optimize

You have to have something to optimize, as search engine optimization is what SEO stands for. Usually, very good for SEO right from the start are newly built websites like BigCommerce or Shopify. It is far more difficult when you are a smaller merchant since your categories and products are limited. Of course, we can optimize your on-page content and meta information and identify new opportunities for categories, but it can indeed be very difficult if your selection of products and categories is limited.

You Have No Authority Or Links

When as a store you are just starting out, linking to you will not be a lot of sites or a social media following that is high. So you have to ask yourself just why Google will have trust in your delivering good content to searchers? Also, for 15+ years now, your competitors have been doing SEO; and with their many thousands of links and the trust they have built with Google, why would Google ever rank you over them? In short, the battle you face to get links, brand recognition, authority, social signals and the trust of Google is going to be a long and uphill one to finally get that organic search traffic which is so highly sought!

From Past Experience, You Have No Scars

Online merchants and retailers are some of the most technically savvy and truly brilliant individuals. They are adept at making the most of learning lessons over the years through Google Shopping, PPC spend, content promotion and creation and just an overall know-how of their operations and business. So, it can be difficult coming into the space for a startup merchant. You do not know what is wasted traffic, what converts yet, and are not privy to the data that from being in the space and operating, the other merchants already have.

You Have No Other Traffic Sources

We all understand that traffic sources help each other out. Direct hits, when you get them, could later become searchers. But until you can convert a customer, there are usually multiple steps to be taken. And since you do not have the brand awareness, thousands of links, PPC channels, affiliate marketing and other connections, you are going to be at a disadvantage. By providing you valuable conversion data on just what keywords work, a PPC team such as Coronation IM’s can be a great SEO help! You can visit them at this URL www.coronationim.com.

Your Click Through Rates Are Smaller

To the other points this one is very similar, but because you have a smaller brand, your click rates will go down, even if you get the highly sought-after rankings. We very often will see this when on the first page for phrases highly sought-after we get our clients and in a very similar position eBay or Amazon rank. So, because people have a greater trust in those businesses, your CTR(click through rate) will go down!

You Have A Conversion Rate Which Is Lower

It is far more difficult to convert a customer for the smaller merchants, and this is the reason why so many merchants sell on Amazon, eBay, and various other marketplaces. Consumers have great trust in these sources and believe that, with the utmost quality, they will receive their products. You are going to have an uphill battle unless you are quickly able to gain a Google Trusted Stores badge. Thus for an SEO company, because the traffic we can get you converts lower, it is more difficult to achieve a positive return on your investment.

You Do Not Have Brand Notoriety

Again, it is much more difficult, because you do not yet have an online brand. Compared to a startup, it is much easier for a large online merchant, when we perform outreach and build relationships. With a large merchant, there is more trust and to build a relationship to get the social shares, links and editorial content, it is far easier a process. And especially when using a white hat SEO strategy, being a big brand greatly helps SEO exponentially!

In Conclusion

From our experiences, as you can see, it is quite a bit more difficult for SEO to be used as a tool for a start-up retailer or online merchant to gain new traffic quickly. Many lessons will be learned along the way of this uphill battle. But always keep in mind that although internet marketing can be difficult, it is certainly not impossible!

9 SEO Tips For Your Blog & How To Rank Better

Daniel Brackett Leave a comment

Are you having some trouble optimizing your blog correctly? Are you seeking advice on how to fix this ongoing problem? Perhaps you would like to improve your blogs overall optimization? If you have answered yes to any of these questions then, you have come to the right place.

In case you might not know what SEO is, let’s take a few minutes to explain this. SEO stands for search engine optimization. This process ranks websites all over the world and places them on search engine result pages. Such as Google, Bing, and Yahoo. These search engines have online bots that crawl around websites to check content, images, and keywords. These bots decide the topic of a website. They display the site on result pages to people searching related keywords. Because of this, high ranked websites on these pages are always changing.

There are ways that you can fix this problem.

1. Poor Titles

How you name your posts is a balancing act. You will want to include as many keywords in your title as possible. These keywords will generate as much traffic as possible. At the same time, you will want a title that is both catchy and interesting. It must be something that will make internet browsers want to read your post. To get the best results, you must make sure that all of the keywords you use in your title appear in a sequence that others would search together.

Good: The Best Fall Movies

Bad: My Favorite Movies this Fall

What makes the second title bad of optimization? Do you see it? For starters, the words, “fall” and “movies” are separated by the word “this.” There is also an addition of the words “My Favorite,” which makes your blog post personal. Think about it, who is going to search “my favorite” anything?

No one!

By writing a proper title, when anyone searches “fall movies” together your blog will appear on the search engine result pages.

Here’s a great example of a title used to optimize our home page:

SEO Edmonton Experts | Alberta Search Engine Optimization Company

Notice how we’ve put “SEO” and “Edmonton” together?

2. Generic Image Names

If you correctly name your images with good keywords, this will not only improve your blogs search engine optimization but organize your computer as well. Just make sure you use hyphens. Your file names should look like this:fall-movies-IT.jpg

3. Content

You should always make sure you have quality content in your posts, and keep it interesting. After writing your post go through it and look for places that your keywords might fit while you still sound natural reading it.

Like: This year’s best fall movies are IT and Flatliners

4. Meta Descriptions

These are very important when it comes to properly optimizing your blog. Meta descriptions are snippets of text from your website that appears on the search engine result pages, directly under your link. It is these descriptions that help a browser choose if your site is right for them. Places like Google will set these for you. However, it doesn’t always best match the overall feel of the site. On blogs like WordPress free add-ons like Yoast can help you with this and other optimizing tips.

5. Auto-generated URLS

Another important tool when it comes to properly optimizing your blog. You must always make sure that your URL is completely optimized. Some sites will do this for you, but you can also change it. Be sure to use descriptive long tail keywords for the highest amount of traffic. This URL should look something like: http://URL.com/best-fall-movies.html

Random numbers and letters make URLs messy and unattractive.

6. Internal and External Links

This is another great way to improve search engine optimization. Make sure that every post on your blog has both internal and external links included.

Internal links will link a reader back to another post or area of your blog. While, external links will send your visitors to blogs, articles, and websites outside of your blog.

When you link back to your site, you are helping both your visitors and bots navigate your site easily. This will improve your ranking on search engine result pages. Using external links makes the experience of your blog better for your readers. Which builds both trust and your search engine optimization score.

There are ways that you can make sure that you have your blog linked to others. You can do this by having guest posts, doing article contributing and working with other bloggers. Remember that these search engine bots use links like this to fully understand your site. Proper anchor text as keywords to fully optimize your blog.

7. Alt Tags

When you optimize all of your images by using keywords within your alt tags, it will also improve your search engine optimization rank. By placing keywords in these alt tags, you can make sure that you drive traffic toward your site.

Remember that search engine bots cannot read images, so you must provide a way that they understand what these images are. When your images are completely optimized with Alt tags, it guarantees that when your pictures appear on websites like Pinterest, you will gain more views, more pins, and more traffic.fall-movies-1 Isn’t the best description for this picture to be found on Pinterest. It also does not tell Google much about the image itself. You must have a very powerful alt tag if you want the best search engine optimization ranking available.

8. Long-Tail Keywords

These are search terms that are two to five words in length. By using these, you can make sure that your site gets the most traffic available because of these phrases being highly targeted. By only using a keyword like “IT,” you will produce far less traffic than using one like:

fall-movies-2017-IT-review

Why are these long tailed keywords important for search engine optimization? Think of it this way, visibility! By using more words within your keywords, you will drive more traffic to your blog in the long run. This is a good thing as it will put your search engine optimization rank up.

Let’s say that a business blogger had an office in Victoria, BC. By optimizing a blog about this business with Victoria and two more surrounding towns like Nanaimo, Kamloops, or Prince George. Are you targeting more fish within a smaller lake when optimizing your search engine marketing in Victoria? Of course, you are, and the same goes for all search engine optimizing. More keywords mean that your blog will show up on more search engine result pages. It’s really common sense.

Using just the word “IT” would target more unrelated searches than using a keyword like fall=movies-2017-IT-review.

Why?

Because you will breakthrough and reach only those browsers interested in information related to the movie IT and not just have the word it within a search. This will make your blog more visible to searches directly related to your topic.

9. Text vs. Images

Search engine bots such as Google cannot see images. They rely solely on text. We need to help them understand the topic of our blogs as a whole. Images can’t help them do this. So, if you use an image header, that doesn’t have the proper keyword descriptions will your blog do well on search result pages? The answer is no. It certainly will not.

If you insist on using these images at the beginning of your posts, then you must make sure that all your image descriptions are 100% completely optimized on your blog. Because these search engine bots cannot read graphics, only words.

You either have to make sure you put your image descriptions in the text itself as well by using things like h1 and h2 tags. Or simply don’t start your posts off with these images. Let’s face it; all content is dry and fairly boring without including images. However, find ways to work around this and still make your blog receive a high ranked search engine optimization. Try not to start your post off with an image, instead use a paragraph with content-rich keywords that is followed by the image you would like to use.

Search engine optimization for your blog is significant if you want visitors to read your blog. It can be time-consuming, and a bit tedious but in the long run, search engine optimization is worth it. Especially if you want your blog to be a successful one. If you take the time to make sure that each of the things we’ve mentioned is fully covered than optimizing your blog should be a breeze. As long as you do everything that is needed to ensure that search engine optimization for your site is done. Then, you should be able to receive a high ranked search engine result page and maintain that spot as long as you continue to make sure that these things get done.

This article was written by James Blackburn, who you can find at:

Canada West SEO
Scotia 1, 10050 Jasper Avenue #2020c, Edmonton, AB T5J 3R8
(780) 628-7535
ww1.canadawestinternetmarketing.com/

Why Google’s First Page Is So Lucrative For SEO Purposes

Daniel Brackett Leave a comment

-There are billions of searches made on the internet every day. Google is the most commonly-used search engine, having a market share of 84.14%. Bing and Yahoo have a corresponding 4.42% and & .57% respectively. Including search results on smartphones and tablets brings Google’s market share up to 89.9%. The search volume for Google in many first world countries is as high as 90%.

In this context, it is essential for businesses to have a Google profile. It is also vital for them to have a high ranking to avoid losing customers to competitors.

Google’s first page for search results (SERP) is the most outstanding. Research has demonstrated that more than 90% of individuals only look at the first page of Google. The primary ten slots on this first page are the most coveted, given the fact that they get 94% of all clicks. This means in real terms that being on a second page makes it very unlikely that your link will be found. If your site is not easily accessible and is placed farther on than the second page, it might as well not exist at all.

First Page of Google

There is a lot of rivalry to rank on the first page of Google and involves competition against your rivals with ads from AdWords and organic placement. The first position on the page is the best one to have as it gets a third of all clicks. The second place links get half as many clicks without mentioning clicks on pages farther down the list. The number one spot is worth aiming for because it dramatically increases your site traffic which will increase conversions as a result of this.

A Google search is useful when it is undertaken by motivated users who have an interest in a particular subject while they are involved in a search.

As well as organic search results, there is also a paid option. This is Google AdWords. About a quarter of all clicks are done on Adwords ads. Paid advertising is not as dependable as organic searches, but it is an excellent option for companies that cannot manage to rank highly enough in organic searches.

Receiving Information

This heat map shows us that as well as the first place, sites in second and third place also have a high influence. First-page position clicks can be summarised as follows:

  • Result 1 100% Result 6 50%
  • Result 2 100% Result 7 50%
  • Result 3 100% Result 8 30%
  • Result 4 85% Result 9 30%
  • Result 5 60% Result 10 20%

SEM-Search Engine Marketing

Reaching the first page of Google can be achieved using search engine marketing. This is based on search engine optimisation, also known as SEO, as well as paid advertising using Google Adwords. The primary purpose of SEM is to increase the site’s online visibility and make it easier to find in searches. PCC and SEO have similar objectives, and when using a combination of these methods in mutually supporting activities, gaps are filled that would exist when using one method on its own.

Optimisation of Websites

The consequences of SEO are better page ranking which optimises the organic place in the Google search engine. Many activities are included in SEO, and these are divided into two types, i.e.off-site and on-site techniques. The SEO activities are carried through the website using many methods. The purpose of this is to obtain an improved position in search engines as well as focussing on the most relevant keywords for the site and those that have a high volume of searches.

Keyword search is an essential element of SEO. Analysis of keywords is undertaken using a Keyword Tool available from Google. The inclusion of keywords in website copy and structure is necessary- headings of websites, headings of landing pages, metadata, links, titles, etc. The Google algorithm is always in a state of change, and it is imperative to use good optimisation manners to avoid your website being banned from indexing if the violation is detected.

Adwords

The foundation of the Adwords system is paid advertising and keywords that are not easy to rank on the first page of Google. In this instance, it is possible to pay for the first position. The ad placement is very good because the ad results are situated with the organic ones on the bottom of the page or sometimes on the right-hand side of the page. The ads come up when a search is made that is related to particular ads.

The worst thing you can do is to underestimate the power of Adwords. Ads on Google are simple to implement and control which is the reason that many newbies waste a lot of money while the keyword prices increase. The price of an ad is dependent on the account quality and competition. When an Adwords user who doesn’t know what he is doing, tries to compete with more experienced users, he is likely to lose money if he doesn’t know how to decrease cost per click. Managers who are professional with Adwords have an advantage because they can offer better positions for lower click prices.

Conclusion

Many new visitors and conversion increases can be achieved on the first page of Google. Optimising your website is a form of advertising for free because there is no charge from Google for coming up with search results. There is considerable financial and time commitment to using SEO.

In this context, Adwords is an excellent option because SEO work is a long-term method which may not yield results until many months later. PPC and SEO work best in tandem as an overall SEM (search engine marketing) approach to increase the visibility of your website online.

Your Best SEO Tips And Tricks For Late 2017

Daniel Brackett Leave a comment

Search engine optimization in 2017 was too complicated for many beginners. They needed to use the Best SEO Tips and Tricks to help increase their ranking in the conventional search engines.

These are some basic and intermediate SEO tips and tricks that will help you improve the ranking of your website on the search engine results page. These tips were provided by the Google Best Practices and will cover the most important aspects of SEO.

Tips and Tricks for Keyword Analysis

The tips below will help improve the keywords analysis and determine they are working:

  • The Google Keyword Planner for a Keyword search is a big help and should be used
  • Look for keywords with a high search volume
  • Select keyword phrases
  • Use related keywords but the relevance they have for your site
  • Google Keyword Planner- this is a free tool that Google designed to provide information on the volume of the keywords and related phrases for your website. These tools will allow you to compare keywords that people are using when they are performing a Google search. This will help optimize your web page.
  • Less Competitive keywords that have a higher search volume- you can find the words that visitors search often. They used less frequently but are still useful.
  • Key Phrases- rather than just selecting a word it is suggested to use key phrases. They provide a better ranking. This will also help the site stand out.
  • Keywords by Relevance- be sure to add relevant keywords or phrases that will be used on the site. This will help reach the target audience

Tips for On Page Optimization:

  • The blog should have details and be interesting to read
  • The content needs to be high quality
  • Titles should be short and sweet
  • A Meta description is required
  • Use optimal keyword density ratio
  • URL should be simple
  • Keywords are used in the first paragraph
  • Use headings
  • Focus on the keyword
  • Add optimization to images

11 Best SEO Tips:

  • Interesting Articles- no one wants to read something that is boring. Your content should be descriptive and easy to read.
  • Quality Content- do not copy and paste from other pages. This is also a red flag for Google. Do not stuff the keywords.
  • Short Titles- Titles should have the keyword, and it is best to keep them between 45 and 65 characters. This will make the site more user-friendly.
  • Meta Description- this should be around 156 characters and will explain the article in the search engine results.
  • Keyword Density Ratio- maintain a balance so that Google does not flag the site as unsafe and use Algorithm Penalties
  • Easy URL- the URL should have the keyword for a better ranking
  • Keyword in First Paragraph- this will allow the search engine to know what your content is about
  • Use Headings- using the headings will make the site easier to read
  • Focused Keywords- these words should be highlighted or tagged and will help with the SEO ranking
  • Optimized Images- the alt tag can help explain the image and how it relates to the site

Off Page SEO Tips:

  • Quality links
  • Social Media- this will help bring traffic to your site. It can also improve your SEO ranking
  • Link Building- the quality of backlinks is more important than the quantity. Take your time when linking your page to others.

Tips for 2017:

  • Use LSI keywords
  • SEO checks
  • Find the LSI keywords– using the latent semantic indexing keywords is now available on the internet
  • USE LSI keywords- mix these up with the other keywords.
  • SEO checks- this will help you improve your ranking by checking to see which words are working and which ones are not.
  • Be sure to bookmark the tips and tricks to maintain a high-quality webpage

Important SEO tips and tricks for 2017:

There are many guidelines you need to follow when you are using competitive keywords to improve your ranking Remember that even when using SEO you need to write an article that is original and high quality. This is one of the most critical factors that will affect your ranking.

These tips and tricks will help boost your SEO ranking in Google for 2017 and help your site get noticed.